Marketing is changing to adapt to rapidly changing society. Tools, theories, techniques have been used in marketing are inadequate to intercept people become impervious to advertising. Expressions such as word-of-mouth, viral marketing, guerrilla marketing, ambient advertising, tribal marketing, buzz marketing, future marketing or edge. The unconventional marketing intended to entertain more than persuade, is given by the set of strategies that take advantage of promotional communication methods innovative, would be able to draw again the attention of the public and allow greater effectiveness of the message.
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